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The Prairie du Chien Main Street Approach

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  • The Main Street Approach is centered around Transformation Strategies. A Transformation Strategy articulates a focused, deliberate path to revitalizing or strengthening a downtown or commercial district’s economy.
  • Prairie du Chien Main Street’s work is organized around the Four Points: Economic Vitality, Design, Promotion, and Organization.
  • Main Street’s revitalization work is informed by a solid understanding of local and regional market data as well as sustained and inclusive community engagement.

What Are the Four Points?

Transformation Strategies are implemented through comprehensive work in four broad areas, known as the Four Points.

Our ECONOMIC VITALITY COMMITTEE focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies.

Our DESIGN COMMITTEE supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart.

Our PROMOTION COMMITTEE positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics.

Our ORGANIZATION COMMITTEE involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, and resources for the district.


Join a Committee!

To Join a Committee or to learn more about playing a key leadership role in our community, please contact Jessica Jane Spayde, Community Development Educator for Crawford County Extension, who is supporting the organizational development of the Prairie du Chien Main Street program. Contact Jessica at or 608-326-0223. 






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